I plan, analyze and create online marketing
solutions. From the United Nations Development Programme project to a small
'mom and pop' business, it is all the same: It's not the site that matters;
it's the relationships.
What Can We Do For Your Business?
1. Bring more targeted traffic to your site.
2. Convert that into buying customers.
3. Integrate your traditional marketing
with web marketing.
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Partial Client List
Intestinal Fitness
Fast Growing Trees
DZone
Price Per Head
Yalla Music
1. Do the keyword research right; Start out with long tail key phrases first. 2. Categorize phrases by themes and create phrase, broad and exact matches for your list. But keep the list manageable. No need to bid on 100s of terms. 3. Create ad groups with themes in mind. 4. Create ads with headlines that correspond with key phrases. 5. Include prices in ads. 6. If your business is geographically limited, don't underestimate the power of region targeting 7. Each ad group should have more then just one ad. 8. Landing pages should be customized to key phrases and ads. 9. Think twice before sending all PPC traffic to home page. 10. Test and continue testing ads and landing pages.
How many times have you been through this? You have a networking event scheduled for tomorrow and your babysitter cancels for some family emergency. You end up missing the event and possibility of having a potential client or referral.
I love being a parent. But let's face it. You need to find a way to juggle both your maternal love and way to make a living.
I love BNI meetings. You never know who you are going to bump into especially if it s a town like Cary, NC.
I don't like having to find new babysitters once my daughter has developed rapport for a certain one or having to pay 12/hour especially if the event involves a long commute.
That's where my telecommuting instincts came in and I started "Network While Kids Play" group.
Simply put, it is a free business networking group for parents who have businesses in Raleigh/Cary area and they find it hard to go to anything that doesn't fit into their kids' school schedule. Now you can combine a play date with your networking needs.
John L asked, "How do search engines view pay per blog posting, where you pay somebody to write about and link your website in their blog?"
Durdana: Search engines love links from blogs, but they frown upon buying links. For that matter PayPerPost and other link broker services shouldn't be a major part of your overall link building campaign.
My advise to clients in similar situations is to keep the ratios of such paid links to a minimum; say one per month.
Consider other alternatives which are not frowned upon by Google;
this can be a small article about your services/products and then pay a
site to publish it on their site. Keep in mind that the sites you get
your articles published on are complimentary to what your provide, not
in a 'bad neighborhood' and will provide a static link.
I have known sites who relied heavily on link broker services; initially it jumped thier rankings and PR number. But once the number of links they got from paid posts become huge, Google penlized them.
Ideally, your link building campaign should have a mix of links from various categories of sites (blogs, wiki, bookmarking servies), various PR and through diversified way of gaining them (email webmaster, telephone, contests, event sponsorships, etc)
I am sure you have heard of this real estate phrase. The same holds true for web properties.
Another term that is common in real estate is true for cyber world; buy a house while keeping in mind the neighbourhood. And that leads to a question - what makes a 'bad neighbourhood' on the Internet? Sites that engage in link farms, three-way linking, excessive reciprocal linking make up a bad neighbourhood.
Here's the latest Search Engine Ranking Factors article from SEOmoz that would serve as food for thought. So take a moment to put down a business plan for your linking strategies.
Asp4bunnies posted a thread a few weeks back on WebmasterWorld asking about expereince with digg or niche sites.
I
have noted similar traffic generating patterns from niche social
bookmark sites vs. general sites. The trend of submitting to niche
sites is growing and it should as webmasters are gaining more with less
effort.
A picture is worth a thousand words, so here's a post that demonstrates my point and is about DZone, which is a social bookmarking site specifically for programmers:
And keep in mind, these are not paid bloggers, in case you are thinking they picked up the assignment at ReviewMe or PayPerPost for 5 or 10 dollars
I just finsihed reading Fathom SEO's Competitive Analysis Guide and it does give a good review of first steps in keyword selection.
Their advise about having a look at your competitior's meta keyword list affirms my earlier fear. Since Search engines ignore that list anyway, so why keep them there and make it easier for our competitors to see what keywords we are targeting?
Came across an interesting phenomenon yesterday. Jill Whalen posted her article "10 Signs That Your SEO Is a Quack" and Sorvoja wrote a response that the article classifies him as a Quack.
1. Ever since I have logged online for the first time (sometime in 1997) I eat, drink and sleep Internet - literally. From my personal to professional life and everything in between I depend on dot coms to take care of at least 35% of everyday things - price comparisons, banking, donating, buying, dating, entertainment...you name it.
2. Conventional marketing has held a charm for me but have found face-to-face marketing not very exciting. Comparatively it is sooooo satisfying to see numbers convert into buying customers and loyal clients. When I log into AdWords to run the reports and see the conversions, it has a satisfying, adrenalin-pumping effect on me. It feels good to know that those customers came on their own will, without any high-pressure, sales tactics and they bought what they needed.
3. This new industry is fast evolving constantly and that keeps me up on my toes and also lets my creative juices run a little to come up with an original idea or two to handle an online marketing project.
From simple marketing tactics like web content writing to Pay Per Click programs, testing keywords, analyzing reports and thinking of ways to increase ROI, that's what gets me excited to be a part of all things SEO. This is just a beginning for this exciting love affair and I wonder everyday what's more to come for us in the future.
Link Monkey, Ninjas, Warriors, call them what you like.
Andy Hagans once wrote:
"We at Link Building Blog would like to state that for the record, we do not condone the use of the word "Link Developer". We feel that its connotations are hurtful and that it's a bit disrespectful to call someone that. So please, say "link monkey" instead."
So what do you prefer being called?
Jim Boykin has his Link Ninjas.
Yesterday, I got an e-mail from "Chief Barista", our boss said that he will be getting business cards printed for everyone at our company. Beside spelling out our names correctly, he wanted us to choose the title we want. First I came up with Link Czarina, then Link Cheetah. Then I finalized my decision for this:
Cyber Link Samurai.
Atleast the C of cyber and S of Samurai will mimick poetic allitration. Small solace but it helps.
